The Official Launch of VM2026 Campaign took place on January 6, 2025, at Hangar 6, MAB Engineering Complex in Sepang. During the event, Prime Minister YAB Dato’ Seri Anwar Ibrahim unveiled the campaign’s official logo, mascot, theme song, and aircraft livery. This major tourism initiative marks a bold step forward for Malaysia’s global tourism strategy. Moreover, it highlights the government’s commitment to revitalizing the tourism sector with a strong and unified message.

For the first time, Malaysia Airlines, AirAsia, and Batik Air displayed the new VM2026 logo on their aircraft. This joint effort not only strengthens brand visibility but also reflects a shared national vision. Furthermore, the campaign introduces “Surreal Experiences” as its theme song, designed to captivate international audiences and showcase the beauty of Malaysia. At the same time, the Malayan Sun Bear was chosen as the official mascot, symbolizing Malaysia’s focus on biodiversity and conservation.

Additionally, VM2026 aims to attract 35.6 million international tourists and generate RM147.1 billion in tourism receipts. In order to reach these targets, the campaign emphasizes sustainable, high-yield tourism. It focuses on niche markets such as luxury travel, eco-tourism, and MICE segments. Through this initiative, Malaysia continues to position itself as a top-tier destination for travelers seeking meaningful and memorable experiences.

Epic AV Sdn Bhd was beyond grateful to be given the opportunity to set up the 4 Units of P2 Indoor LED Screen, which has a screen size of 3 meters (W) x 2.5 meters (H) and P3 Indoor LED Screen, which has a screen size of 12 meters (W) x 4 meters (H) and 5 meters (W) x 4 meters (H) x 2 Units for Tourism Malaysia at Malaysia Airlines Berhad Engineering Service (MABES) (Engineering Complex). This was part of the support team’s efforts in providing LED screen rental services for the Official Launch of VM2026 Campaign.